The practice of making your product as usable to as many people as possible. This testing method focuses on testing how usable a varied array of users find the product.
Tool
An Affinity Diagram is a tool that gathers large amounts of language data (ideas, opinions, issues) and organizes them into groupings based on their natural relationships.
A motivational design process that includes a synthesis of motivational concepts and theories that are clustered into four categories: attention, relevance, confidence, and satisfaction.
A method used to generate ideas to solve clearly defined design problems. A brainstorm produce a vast array of ideas and draw links between them to find potential solutions.
The art of enhancing an organization’s value proposition to customers and to its underlying operating model.
A strategic management template used to develop new business models and document existing ones.
A set of beliefs and principles that a company strives toward. It is essentially the company's operational blueprint. The business philosophy explains the company's overall goals and its purpose.
Theory
The science and art of using color, and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate.
A competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics.
A list of all the cookies in use on your website with detailed information about each tracker made available for users, to provide them with insights into how their personal data is being processed.
A visual representation of the user journey, describing the users' experience with the product across all touchpoints of the interaction.
A map of the flow of information for any process or system, based on data inputs, outputs, and routes between each destination.
A self-documentation method where users observe and reflect on their everyday lives and experiences, followed by documenting them. Popular tasks involve photography and diary writing.
A non-linear, iterative process used to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.
A process used to explore an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).
A collaborative visualization used to articulate what is known about a particular type of user. The mapping process also reveals any holes in existing user data.
An approach to problem-solving by involving the human perspective in all steps of the problem-solving process. Also known as User-Centered Design (UCD).
A science of organizing and structuring content of websites, web and mobile applications, and social media software.
The practice of designing interactive digital products and services, focused on the moment when a user interacts with a product and their goal is to improve the interactive experience.
A conversation, based on questions, with one or more people in order to investigate possible problems and difficulties that may require a solution.
An agile project management tool designed to help visualize work, limit work-in-progress, and maximize efficiency (or flow).
A diagram used to visually organize information. A mind map is hierarchical and shows relationships among pieces of the whole. It is often created around a single concept.
A version of a product that has the bare minimum requirements to be functional. The MVP is used to test viability of the product.
A model of how a product is going to look, showcasing the product interface. It is not required to be functional, but should be able to showcase functionality towards the finalized product.
The process of watching someone undertake a process, task or activity, or interact with a product or service. The observer pays close attention to detail and has a specific goal or outcome in mind.
A statement that states how a company or website collects and processes data of its users. It explicitly describes whether the information is kept confidential, or is shared with / sold to third parties.
A tool to document, improve and model existing and new interactions during certain interaction processes.
An interactive and functional model of a product showcasing interaction throughout the process of using the product. It is not required to have the finalized interface of the finalized product.
A diagram visualizing the relationship between different service components - people, props and processes - tied to touchpoints in a specific customer journey.
A repository for storing, managing, and communicating the knowledge of current and intended solution behavior. This intent considers the intention of what the solution encompasses.
A guide used to establish standard style requirements to improve communication and ensure consistency both within a brand, and across multiple platforms and products.
A research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest.
A technique for assessing strengths (S), weaknesses (W), opportunities (O), and threats (T) of your business. The analysis can also be used to devise a strategy for the future.
An agreement that includes terms, rules and guidelines which users must agree in order to use or access the website or mobile app.
The practice of testing how easy a design is to use with a group of representative users. The test usually involves observing users as they complete tasks.
The practice of designing the entire user experience with a product, including branding, design, usability and function.
The practice of creating graphic interfaces which users find easy to use and aesthetically pleasing.
A framework used to ensure that there is a fit between and relationship between the customer segment and value proposition.
A structural model of a product used to show content components and their placement in relation to each other. Can also be used to consider the interaction flow of a product.
Tool
Tool
Tool
Tool
Theory
Theory
Tool
Tool
Theory
