A set of beliefs and principles that a company strives toward. It is essentially the company's operational blueprint. The business philosophy explains the company's overall goals and its purpose.
Theory
The science and art of using color, and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate.
A non-linear, iterative process used to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.
A process used to explore an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).
An approach to problem-solving by involving the human perspective in all steps of the problem-solving process. Also known as User-Centered Design (UCD).
A science of organizing and structuring content of websites, web and mobile applications, and social media software.
The practice of designing interactive digital products and services, focused on the moment when a user interacts with a product and their goal is to improve the interactive experience.
The practice of designing the entire user experience with a product, including branding, design, usability and function.
The practice of creating graphic interfaces which users find easy to use and aesthetically pleasing.