An Affinity Diagram is a tool that gathers large amounts of language data (ideas, opinions, issues) and organizes them into groupings based on their natural relationships.
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A visual representation of the user journey, describing the users' experience with the product across all touchpoints of the interaction.
A self-documentation method where users observe and reflect on their everyday lives and experiences, followed by documenting them. Popular tasks involve photography and diary writing.
A collaborative visualization used to articulate what is known about a particular type of user. The mapping process also reveals any holes in existing user data.
A conversation, based on questions, with one or more people in order to investigate possible problems and difficulties that may require a solution.
The process of watching someone undertake a process, task or activity, or interact with a product or service. The observer pays close attention to detail and has a specific goal or outcome in mind.
A research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest.
A framework used to ensure that there is a fit between and relationship between the customer segment and value proposition.
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