A motivational design process that includes a synthesis of motivational concepts and theories that are clustered into four categories: attention, relevance, confidence, and satisfaction.
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A method used to generate ideas to solve clearly defined design problems. A brainstorm produce a vast array of ideas and draw links between them to find potential solutions.
The art of enhancing an organization’s value proposition to customers and to its underlying operating model.
A diagram used to visually organize information. A mind map is hierarchical and shows relationships among pieces of the whole. It is often created around a single concept.
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